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6 Filipino Spots To Try While Ube Is Having Its Moment

Words: Tobi Ilori

The Purple yam has gone from Filipino dessert tables to chain coffee menus which we are not sure how to feel about. However if you’re suddenly curious, start with the Filipino spots in Ireland that knew what to do with it long before it started trending.

Ube is having one of those internet moments where everyone suddenly acts like a flavour has been discovered. Glaring at you intensely matcha heads. It is in lattes, it is in cakes. It is being lined up as the next matcha, It has become the purple thing on your feed that people are either obsessing over or confidently mispronouncing in the comments.

For the record, it is oo-beh.

And yes, the current wave is real. Starbucks Ireland currently has ube drinks on its featured menu, including an Ube Vanilla Velvet Latte and Iced Ube Vanilla Matcha Latte. So this is no longer just something quietly sitting in Filipino barkers and dessert shops.

But ube is not new. It’s not a seasonal menu invention. It is not just “the purple one”. It is a purple yam long used in Filipino cooking, especially in desserts like ube halaya, cakes, bread, halo-halo and ice cream.

So if the trend has you interested, that’s music to my ears and I have a few places you can start from our own beautiful Island.

Try the chain drink if you want. Nobody is calling the guards.

Food trends can be fun, and if this one sends more people towards Filipino flavours, brilliant. But the trend should not become the whole education.

Ube is not the new matcha.

It is ube.

It has its own history, its own uses and its own place in Filipino food culture. Treating it like the latest purple accessory for coffee menus misses the point. The colour might stop people scrolling, but the flavour means more when you understand where it comes from.

So before your entire reference point becomes a seasonal latte, go to Gold Ribbon. Go to Filipino Bakery And Café. Go to Charap. Go to ED3N. Go to Orani. Go to Mayumi.

The trend is loud right now.

The Filipino spots were already there.