Words: Shamim de Brún
Images: Instagram
MrBeast is a 24-year-old YouTube star who’s famous for giving away millions of dollars to strangers. Mr Beast Burger Dublin is his latest project.
Mr Beast Burger, a virtual food brand started by YouTuber MrBeast, is launching in Ireland next week. While the virtual nature of the brand has drawn criticism from some, its popularity has continued to grow.
Well, virtual food brands don’t have a single physical location. They’re run as a franchise. This means any restaurant that can cook a burger and fries can cook a Mr. Beast Burger meal. Customers will have to order delivery through services like Deliveroo or Uber Eats.
Mr. Beast began this virtual food business during lockdown. Theoretically it was “to help support struggling restaurants”. The concept generally greeted with scepticism by the hospitality industry. People question the ethics and quality that these virtual food brands can provide.
The brand is expected to be available in several Irish counties, including Dublin, Cork, and Limerick. MrBeast, whose real name is Jimmy Donaldson, is known for his philanthropy as well as his viral YouTube videos featuring stunts and challenges, including giving away money to strangers.
The brand includes a “Beast Style” burger with double beef, double cheese, crispy onions, pickles, and “Beast Sauce,” as well as crispy chicken and spicy chicken sandwiches and a grilled cheese sandwich. Sides include seasoned fries, loaded fries with cheese and bacon, and chocolate chip cookies.
Jimmy Donaldson, also known as Mr. Beast, is an American philanthropist and YouTuber. He’s gained fame for creating and featuring in viral videos that frequently include daring stunts and giving away large sums of money.
One of his most popular video themes involves surprising strangers with significant amounts of money, such as giving a pizza delivery person a $10,000 tip. What distinguishes Mr. Beast are his charitable causes, including initiatives like planting trees and supporting homeless shelters and restoring sight to 1,000 people.
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