Words: Shamim de Brún
Our own Guinness Storehouse just clinched the coveted title of the world’s hottest tourist ticket for 2023, leaving iconic spots like the Acropolis, Macchu Picchu, and Niagara Falls trailing in its stout-scented wake.
In a glitzy ceremony at the Burj Al Arab in Dubai, the Guinness Storehouse snagged the top spot at the World Travel Awards, edging out last year’s victor, Macchu Picchu. Not only did it secure the global crown, but it also bagged the title of Europe’s leading tourist attraction, marking a double win for the Guinness wonderland.
This marks the third year in a row that the award has been passed around like a frothy pint, with Macchu Picchu reigning supreme in 2022 and 2021. Previously, the likes of the Taj Mahal, Intramuros in the Philippines, and even the flashy Las Vegas Strip had their moments in the sun.
But the Guinness Storehouse isn’t just a one-hit wonder; it also snagged the accolade of the world’s leading beer tour visitor experience for the second consecutive year. Beating out the Tiger Brewery Tour in Singapore and the Miller Brewery Tour in the US, it’s clear that Dublin’s brewing heritage is leaving an indelible mark on globetrotters.
Alice Mansergh, chief executive designate of Tourism Ireland, showered praise on the Storehouse, applauding its unique blend of Irish craft, heritage, and industry presented in a thoroughly modern package. She emphasized that the global recognition is a testament to the team’s innovation and leadership.
For context, the Guinness Storehouse, nestled in St James Gate Brewery, swung its doors wide open to the public 23 years ago and has since hosted a staggering 20 million visitors. Other Irish gems snagged their share of glory at the World Travel Awards, with Luttrellstown Castle Resort, Jameson Distillery in Bow Street, and the Convention Centre all strutting away with prestigious titles in Europe.
As the world’s eyes turn towards travel excellence, Dublin’s Guinness Storehouse stands tall. Cheers to Ireland’s triumph on the grand stage of travel indulgence!
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